It also gave buyers their first look at large-screen panel displays, ARNAV’s ICDS 2000. At about $197,000 equipped, the airplane was a good buy and proved a strong seller. The company’s first product was the SR20, which appeared in 1999, powered by a 200-HP Continental IO-360ES. And if you got in over your head, you wouldn’t have to die for your mistake the BRS parachute would pull your fat out of the fire. Anyone could do it with the right airplane. On a variation of Cessna’s famed “drive it up and drive it down” campaign of the 1970s, the Klapmeiers launched the company on the premise that it didn’t take special DNA to be a pilot. By the mid-1990s, Cirrus principals Alan and Dale Klapmeier developed a new vision, reasoning that the time was right for a high-performance, composite fixed-gear single that anyone could fly. Company HistoryĪmong homebuilders, Cirrus was well-known during the 1990s for its VK30 pusher kit, an innovative composite design that gained some traction, but wasn’t a major player in the field. “The parachute is what sells my family on the airplane,” is a comment we hear often. We suspect the CAPS has always been a selling point that pushes buyers considering something else into the Cirrus camp. Only a third of respondents said it was, but we think that understated the case-and definitely even more so in the current market.
#Cirrus sr22 price driver#
In a poll Aviation Consumer conducted shortly after the SR22 appeared, we asked if the parachute was a driver in the purchase decision. The CAPS (Cirrus Airframe Parachute System), which Cirrus pioneered as a signature marketing feature, is a continuing selling factor. Moreover, mid-production SR22s (G2 and G3 models) offer the right combination of close to cutting-edge equipment and construction methods without becoming so radical or quirky that buyers are put off. The airplanes perform well and generally deliver on the claim of being manageable to operate for people new to flying. What explains the brand loyalty? We think there are several reasons. This loyalty should pay huge dividends as Cirrus continues to crank out the SF50 personal jet-a logical step up from an SR22. The entry-level SR20 and flagship SR22 in their various iterations have proven hot sellers and good performers, with unusually loyal customers. Since Cirrus Design first morphed from a quirky kit supplier to a full-blown aircraft manufacturer in 1998, it has consistently proven that it got the vision thing right. Last year Cirrus made a bold statement with Embark, a complimentary transition/standardization training program for new owners of pre-owned Cirrus aircraft.
Buyers stepping down from piston twins and even turbines will love the cost savings, while staring down 200-plus knots true in the flight levels in later turbo models.īut don’t underestimate maintenance costs-especially when it’s turbocharged-and the absolute need for transition and recurrent training. Owners stepping up from a Cherokee or Skyhawk, for example, will enjoy a major leap ahead in speed, technology and mission capability. We found plenty of nicely equipped SR22s on the current market to serve a diverse market.
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